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 Forum index » Advanced Topics » Additional Software (PETs, n' stuff) » Engineering/Science/Simulation
Apply Magic Sauce
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labbe5

Joined: 13 Nov 2013
Posts: 464
Location: Canada

PostPosted: Wed 26 Aug 2015, 14:38    Post subject:  Apply Magic Sauce
Subject description: Apply Magic Sauce translates individuals' digital footprints into detailed psychological profiles
 

http://applymagicsauce.com/

The above research website makes an assumption out of your Like from Facebook : determining your personality.

From website :
Click on Predict My Profile to receive an instant prediction of your psycho-demographic profile based on your Facebook Likes. Our models were built using actual psychological data and social media profiles from over 6 million people, allowing us to accurately predict a range of traits without asking you any questions. We share anonymised samples of this data with academics in order to support high-quality research into online behaviour, resulting in over 40 journal publications since 2011

Marketers will be delighted to use this kind of tool to have a better understanding of you, not as an individual, but as a group of individuals, to better sell their services and products.
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